As part of the redesign, I rebranded the marketing email blast for USA Baseball Store, which is celebrating 40 years of USA Baseball. The focus of this campaign was on the hats that were being reissued for the celebration.
These are a few of the mockup digital ads that I created for the store rebrand. Again, I wanted the ads to reflect the focus of the marketing campaign, so I edited the photos to allow the hats to be the most visually interesting object in the picture. The background colors were selected based on the composition of the photo, brand colors, and the hat colors.