![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/7e71e638-5c9f-4268-a3d4-bdc29b57dcda_rw_1920.jpg?h=6ead5307cc038671bca5bd8e8ac7faf2)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/1f06ab98-2fde-47a0-8b8e-1892d8d800ec_rw_1920.jpg?h=6d10c8c18a22216750a37ec821843724)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/b6811db8-8ec3-4104-b250-b2b02d389b7c_rw_1920.jpg?h=e71e141de04231053c4156d7ef27cda5)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/f4f6199d-d7e8-4733-9ea7-9a560b764e01_rw_1920.jpg?h=5c8d5a86900f3bd2c0fcf080fa0f20b8)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/f307519f-741f-4deb-b402-6db6cf21a577_rw_1920.jpg?h=0f168d03be69703130651aa634bd7eea)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/e96b055b-02f7-4364-94cc-cec663231838_rw_1920.jpg?h=8353cd01b0bb476207393a77d7ce2a09)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/67ba0d01-c794-4a63-ad05-3e0ec515014d_rw_1920.jpg?h=e71435bb8654c52238cbf26933fc84f8)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/45071cdd-52ba-438a-aa1b-c70f5e792109_rw_1920.jpg?h=8fd220167b0cc63a04eb6665b476ad99)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/f763e1de-3dc9-4b21-a10a-8776abded531_rw_1920.jpg?h=8d1445f0bfe4b135d4041be24347506b)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/190d93a4-e9fd-4f3d-9b8d-b9ee4b42e393_rw_1920.jpg?h=9464daff7b91751ef6017c14f7780b31)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/4f129d0a-caad-45ff-bb97-34116bbb2814_rw_1920.jpg?h=045158b283ce154aa4e0ebf0ffc458dc)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/6d4384d6-fe09-4c58-835e-a574aabc827d_rw_1920.jpg?h=a762cf304ac5ac5c73b677d8d619c29e)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/87d26356-d59f-44ba-86ba-e0dbaa4d6bac_rw_1920.jpg?h=30ec32feac6d0a9666afcd66c8f63dac)
![](https://cdn.myportfolio.com/bc44416838edee83147448dbbd688cc8/f125404a-6590-4a3c-8171-262cb6da8ee2_rw_1920.jpg?h=7f7be5a6436269716354a0dd47d97858)
This project brief was geared at reassessing GCU Athletic's branding, in an effort to create a distinct identity for their sports programs. Throughout this exploration, I was tasked with designing a logo for GCU's mascot, the Antelope (shortened to "Lope"), a wordmark for the University to accompany it, as well as showing different use cases for the branding marks.