GCU Athletics Look & Feel Proposal 2021

For this project, the design department was tasked with creating a Look and Feel for the upcoming 2021-22 season. The theme revolved around three core tenets: GCU fans, GCU facilities, and Phoenix. Each design iteration highlighted one of the tenets in the background to show the flexibility of the proposals, and to demonstrate how each can be utilized for the numerous mediums that displayed GCU Athletics' branding across the Valley.